Chicago Windcreek

I am working with Digital Ambiance for clients Wind Creek Casino and the Chicago Bulls to produce a multi-million dollar immersive experience, currently being installed in the lobby of a new Chicago Hotel and Casino. The work weaves sculpture, mappable lighting elements, and a series of hologram 3D displays to create a transcendent experience for visitors. I’m consulting on the sculpture, and creative directing the content and developer team to produce interactive holographic animations to meet the needs of stakeholders and drive visitor engagement. Working between the Casino to create spacial cinematic moments, the Chicago Bulls to produce branded content, and a team of generative artists on long-form circadian and interactive features.

Leading a team of Art Directors, Animators, and Generative Media Artists, I worked to create 24 hours of continuous content, comprising four one-hour loop structures, eight chapters, and five original shows, woven together by abstract and figurative content. Original shows included the Windcreek Branded show weaving branded content and iconography, a Chicago Bulls show broken up into three parts and demonstrated in full every four loops, Chicagoland content aestheticizing city icons like the L train, Sears Tower, and an atmospheric flowing river, and seasonal content that changes depending on the holiday and time of the year. These chapters are introduced by a dynamic sizzle that condenses the chapters in 5 dynamic minutes, and a long-form gems segment that generatively weaves geometric content with flowing abstraction.